Okay, so we’ve gotten the destination marketing essentials out of the way. I know some of them seem a little edgy, but it’s not all that bad. I just wanted to make a point; that point being this: most impediments to successful destination marketing are self-inflicted.
Will a little attention in a few key areas, you can create a simple, inexpensive marketing program that just kills last year’s numbers.
This site will be discussing the finer points of focusing on your target, hooking them with emotion and crafting a compelling story that will draw them in and make them just rabid to come see what you’re all about.
It will be more difficult for governmental agencies than for individual attractions, but not impossible by any stretch of the imagination. There are lots of great campaigns floating around out there. And that gives you lots of good ammo when convincing the higher-ups that if this is worth doing, its worth doing right.
But for the rest of you, getting there will be easier than you ever thought it would. All it takes is tapping into the resources that you probably take for granted every single day, and using them to build your destination into something that starts growing itself.
I hope you stick around to find out more. In the meantime, thanks for visiting Serious Destination Marketing.
