Your destination marketing is a message best delivered by a single, specific, attitude-packed voice.
I know, you want everyone to come see how incredible you are. But that just isn’t going to happen. Period.
The more general and generic your message, the less effectively it will communicate what makes you so great. So step out of that “safe zone” and proudly tell those people who are most likely to get a lot out of a visit, exactly what it is they will get out of it.
And say it in a way that will resonate with those people, even if it runs the risk of turning off entire other demographic groups. Chances are, they were never “yours” anyway. And even if they are, we’ll look at how to get them back a little later.
Thanks for visiting Serious Destination Marketing.
